Image Me has recently completed photo souvenir installations for the World of Beatrix Potter in the Lake District, and for the world-famous wildlife parks at Howletts and Port Lympne in Kent.
Explaining the Image Me concept, the company's Andrew Gafson said that it allows visitors to an attraction to generate images of themselves incorporating backgrounds of their choice as well as thematic overlays. The whole process is achieved automatically, within seconds of the image being captured.
He continued: "The overriding ethos of the Image Me system is to provide visitors with an image they could not otherwise obtain themselves.
"For the visitor it is the end product, for the client it is the ability to achieve additional revenue whilst at the same time enhancing the visitor experience."
The system is designed so that images produced can be site specific, and the preset background and overlays can be varied according to seasonal or thematic demand.
As an example, wildlife parks can include images of their own animals and not just generic ones. The backgrounds and overlays are designed by Image Me's in-house team in conjunction with the client.
Photographs are produced in 6in x 9in format, ideal for souvenirs. In addition the system gives an attraction the opportunity to provide its visitors with a range of instant photo gifts.
As with other digital systems, as soon as an order is made the image can be uploaded to printing facilities in the gift shop where it can be delivered in the chosen format, from poster print to keyring. These systems are also very easy to install, requiring only a single photo station.
In terms of financing, the system is installed on a royalty share basis, so there is no capital outlay required. All of the basic hardware, consumables and installation, plus training and on site support are provided as part of the package.
The system is also easy to use. Visitors operate the image capture process themselves and then purchase their photographs from the retail counter. A dedicated touch screen PoS system is provided within the basic package.
Image Me has also revealed that the system will shortly be going live at the newly opened Cutty Sark exhibition in Greenwich.
The idea could equally well be applied at art galleries and museums, where visitors could potentially have their images captured inside famous paintings.
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